RecFest
RecFest is an event held by the University Recreation Center at UNC Charlotte. The event kicks off the start of the school year and serves over 3,000 students, along with vendors and campus partners. I was solely tasked with creating all assets which included the logo, t-shirt, and promotional graphics for print and social media. Assets were used across campus and seen by thousands.
I also created a week-long campaign called GlowRush that RecFest marked the start of. See more under Glow Rush.
The T-Shirt
Each icon on the back of the RecFest t-shirt represented an event that was held later in the week as a part of Glow Rush. The t-shirt was handed out to 300 students who attended the event.
