MyFamilyPlan is an end-of-life estate planning worksheet and checklist. As a client of The Social Rook, they ask for different creative requests each month such as social media advertisements, website design, LinkedIn posts and white pages.

Here, the assignment was to take copy written by the owner, and organize it into a series of white pages that were easy to read and visually engaging. There were also several charts, images, icons and photos added to enhance the copy. I focused on grouping the information into sections and typographical hierarchy.